Mexico is a country of color. Despite this, the lives of many people are gray because of their social context, their particular way of seeing life and its handling of emotions: the pressure of social networks, traffic stress, economic and status anxiety.

The color of the spaces we inhabit impacts our emotions and feelings. We want these positive emotions to come back to people’s lives through color. Comex wants to make people see the living color of life.

This project was made for the Young Lions MX competition in just 48 hours including concept, script, shooting, editing and animation.