Miércoles de Fut

Brief

Corona as sponsor of the Copa Corona MX that is played on Wednesdays, wants to create a tradition to meet with friends regardless if your team dosn’t play that day, generating a new moment of consumption for the brand.

Idea

We develop an app driven by friendship, where all you have to do is create a team with your friends and meet on Wednesdays to watch soccer to earn points and win prizes.

The app works with GPS, you just have to be in the same place with your friends to check-in and earn points in each game of the cup.

If you meet all the friends of a team add more points

If they upload a photo they have extra points.

They earn more points if they check in at a participating location.

In a partnership with AirBNB we open houses adapted to enjoy games with giant screens and good audio where on Wednesdays friends can meet to watch the games in a nearby location for all avoiding the great distances and traffic of the city.