Problem

The consumption of PET products has increased over the last few years, putting at risk our planet. Yet we do nothing about it.

We all know we should be recycling, but the truth is many of us don’t actually do it because we don’t really know what happens to all that recycled plastic.

Idea

Thanks to the arrival of 3D printing technology, Coca-Cola decided to create the initiative “From PET to pets”. A bunch of 3D recycling printers will be placed all over town in order to generate consciousness in children on how important it is to take care of our planet.
These 3D recycling printers “magically” transform plastic bottles into a series of collectable toys.
For every 3 recycled PET bottles, children will receive 1 of the 100 collectable Coca-Cola pets!

My Role
  • Idea
  • Art Direction
  • Case Video
Client
Coca-Cola (This is a Spec Project)

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