Brief

Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.

Context

For centuries tribal people from different corners of the world have suffered cultural oppression, have had their lands stolen, and some have even had their history erased.

Idea

To ensure that we all feel like we belong, Airbnb is offering unique traveling opportunities to these remote places that will let everyone experience nontraditional travels full of traditions while supporting local tribes sustain themselves.

My Role
  • Idea
  • Art Direction
  • Case Video
Client
Airbnb (This is a Spec Project)

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