Mario Trujillo Mario Trujillo
Mario Trujillo Mario Trujillo
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Context

There are around 7 million blind people in Indonesia. Over half of these people suffer from a certain type of blindness – cataracts, condition that is curable, in most cases. But in a part of the world where the minimum wage per month is under USD150, most of the sufferers can’t afford the surgery. As a result, they remain blind for most of their lives.

 

Brief

Go think of a way to get everyone who has some money, to give that money to the people out there working towards treating preventable blindness through foundations

Remember that this is about action, not sentiment. It’s not about feeling sorry for someone, but rather about touching someone’s heart enough to make him or her do something about it.

Idea

We launched a special edition of spectacles before the official launch with an extra price that would be donated to the foundations, to create awarenes of this we would give spectacles to blind people from Indonesia who would show the stories that live day by day so that the world can see what they can not.

My Role
  • Idea
  • Art Direction
  • Case Video
Client
Snap Inc. (This is a Spec Project)

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Email
mariotrujillo@nootropica.mx
Phone

+52 1 5545407426

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